The Aviation Eye

United to unveil new livery next month

United Airlines Boeing 787-8, courtesy of United

United Airlines (UAL/UA) CEO has revealed that the famous Continental Airlines globe livery now owned by United after merging will be evolving and is to be unveiled for the world to see next month.

The CEO of United Airlines revealed this on the sidelines of the US Chamber of Commerce Aviation summit in Washington DC.

The Chicago based carrier currently holds a dark blue bold title and dark blue tail with a gold and white globe outline. This will be the third American airline to go through a ‘re-brand’ exercise after American Airlines went through one in 2013 and Southwest in 2014.

The CEO has also hinted that the airline will be incorporating a newly introduced colour from its branding palette – that being their ‘Rhapsody Blue’ (a form of purple).

One colour that will be less prominent in this new chapter of United Airlines is expected to be the gold, as the cheat line is hinted to be disappearing in the livery refreshment.

The airline is to introduce the new livery on its staggering 770 aircraft fleet as they go through adaptations and maintenance work whilst being scheduled for grounding and through new aircraft deliveries in the future. The airline is currently scheduled to take delivery of 40 main-line aircraft this year including the 787-10 and 737 Max 9.

Aneeb Malik

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